Press Materials

Allrecipes enjoys an active membership base of more than two million and is used annually by more than 175 million cooking and entertaining enthusiasts. Considered the world’s largest social networking site for cooking enthusiasts, the site is also the largest focus group of home cooks. The tools listed below are some of the most used on the site—outside of recipe search—providing a glimpse into the behaviors and preferences of the average home cook:

Top 5 Most Used Allrecipes Features

1. Ratings and Reviews
   Allrecipes users are challenged for time and are looking for great recipes fast. The Allrecipes ratings and reviews feature reaffirms users that the more than 40,000 recipes on the site are tested, rated and reviewed by Allrecipes users. Posting and reading recipe reviews also provides users with a chance to learn what tweaks other cooks have made to the dish, allowing each person the chance to share their “secret” ingredient with others.

2. Recipe Box
   With more than 40,000 trusted recipes on the site Allrecipes users need a way to organize and store their favorite recipes for easy access. The Recipe Box feature makes it easy for users to organize selections from any recipe Web site by category to quickly find the perfect appetizer, side dish or dessert for any occasion. The Recipe Box also allows users to make notes for each recipe to easily keep track of new ideas and ingredient changes.

3. Customize
   From couples to large families each Allrecipes user has a different need. The site’s customized feature provides users with the ability to easily adjust serving sizes and change from U.S. Standard to Metric measurements to meet their individual needs. In addition to calculating scaling changes, Allrecipes also offers facts and tips regarding what recipes convert well and which ones do not. The information helps teach the ins and outs of using measurement conversions before trying it out.

4. Recipes of the Day
   When time is short it is often hard to come up with meals that are quick to prepare and offer interesting flavors and textures. The Recipes of the Day feature helps combat the problem of tired dinner selections. The Allrecipes staff chooses an assortment of recipes from each category of Allrecipes’ 680 specialized collections and provides new and creative ideas to keep everyone interested and excited about meal time.

5. Cooking Tips and Advice
   No matter how experienced a cook is, it’s enviable that questions will arise about a special technique or unique ingredient. The Allrecipes Advice section provides practical tips on everything from how to artfully pair flavors to how to stock a pantry, or what to substitute for cake flour. The tips and information help take the guesswork out of cooking, making it an easy and enjoyable process rather than a chore.

Top 5 Buried Treasure Features on Allrecipes

1. Ingredient Search
   Saving time and money in life’s everyday chores is a major challenge for the average working family. At meal time people are often left wondering what to do with random ingredients such as rice, chicken and a head of broccoli. The Allrecipes Ingredient Search is the perfect tool for such a challenge. Specify ingredients wanted as well as those not desired to come up with a targeted selection of recipes to choose from.

2. More Recipes Like This
   Finding new recipes that meet one’s exact taste profile can be a scary undertaking. The Allrecipes patented ‘More Recipes Like This’ feature removes the guesswork from preparing new recipes by providing home cooks with 10 similar recipe recommendations with each recipe‘based on the original recipe’s unique ingredients and attributes.

3. Menus
   Selecting appetizer, main and side dish recipes that pair complementing flavors and textures is often a difficult task. Allrecipes Meal of the Day section can help. The feature highlights seasonal recipes that are handpicked by the Allrecipes staff in each of the sites main categories and is a great resource for parties and entertaining.

4. Top 20
   Looking for a collection of great chicken recipes? How about a selection of top rated soups? The Allrecipes 680 specialized Top 20 lists highlight the week’s top rated recipes. It’s a great tool for those who have an idea of what they want to make, but want to save time by perusing only the best of the best. With the selection changing weekly there are always fresh, new ideas.

5. Meal Ideas
   Finding a great recipe is one challenge. Designing a great meal to build it into is another. The Allrecipes Menu Ideas section is a collection of member created meal ideas that are a perfect fit for any occasion, budget or season. Search for ideas by category, view the most recent submissions or see related menu pairings on every recipe page. Meal Ideas is a great resource to jump start meal planning.